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Marketing Operations & Automation Manager

Zipline

Zipline

Marketing & Communications, Operations
United States
Posted on Wednesday, March 27, 2024

Zipline is looking for a Manager of Marketing Automation and Operations to join the Marketing team. As a key member of Zipline’s Marketing department, you’ll be an integral part of driving the strategy and growth of our business. Our perfect candidate is a strategic and tactical expert in targeted marketing with a strong understanding of B2B SaaS marketing technology and how to implement this via various channels.

Key Responsibilities:

  • Marketing Automation, Campaign Strategy & Development
    • Design, build, execute and optimize marketing programs and segmented campaigns, to deliver measurable results.
    • Track, analyze, and report on marketing campaign performance, utilizing A/B testing and data analysis to inform strategic decisions and improve campaign results.
    • Oversee marketing automation processes, lead scoring, nurturing, and account based segmentation to improve lead generation and workflow efficiencies.
    • Create strategies for and develop; emails, landing pages, templates, forms, nurture programs, and lead scoring, following industry best practices and GDPR & CCPA compliance requirements.
    • Manage our contact database; build and maintain segmentation, uphold data hygiene standards, and optimize email deliverability.

  • Marketing Operations
    • Serve as primary owner of several core elements of our marketing tech stack (Hubspot, Unbounce, Google Analytics), aligning tool usage with the overall Marketing strategy to drive revenue.
    • Work closely with the Revenue Operations and BDR Teams to ensure programs are on track and troubleshoot where required.
    • Consistently strive for ways to optimize our current workflows & processes with a focus on increasing results.
    • Help build and operate our Marketing technology stack by staying at the forefront of Marketing Ops trends and technologies.

Must Haves:

  • A history of success in Enterprise B2B Saas driving results in a similar role
  • 5+ years of experience in Marketing Automation and Operations
  • 3+ years of experience using HubSpot for Marketing Automation and Salesforce CRM
  • Campaign strategy, planning and execution with experience in ABM, Intent data, segmented campaigns and nurtures
  • Experience working with demand generation, attribution, lead scoring, and customer lifecycle
  • Strong analytical skills with the ability to understand and translate data into actionable insights
  • Knowledge of GDPR, PECR, and other relevant privacy regulations, ensuring compliance in all marketing activities.
  • Experience managing tools across a martech stack
  • Excellent organizational skills, ability to collaborate across departments and ability to manage multiple simultaneous projects.
  • Able to think critically and develop creative solutions

Nice-to-haves::

  • HubSpot Certified Professional
  • Salesforce Certifications
  • Google Analytics Certifications
  • Paid ad campaign management experience
  • Knowledge of marketing areas including copywriting, social media, UX/UI design, HTML/CSS

Employee Benefits

  • Stock Options
  • Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
  • Paid Parental Leave Benefit
  • Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
  • 401(k) Retirement Plan
  • 100% Paid Life and Long-Term Disability Insurance

The “Extras”

  • Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
  • Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
  • Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
  • Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
  • Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favorite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time, here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesdays Socials, where the topic can be a classic “Standup” format, a micro learning around burnout and mental health, followed by discussion, or a silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and can feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented.

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve the way that this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo.

Help us retool retail, and Keep Today on Track™