About WiredScore

WiredScore is one of the world's leading building certification companies. We work with the world’s top landlords, developers, agents, and engineers to assess, benchmark, and promote best in class digital connectivity and smart technology within buildings.

Today, we certify >1 billion square feet of real estate, for >1000 clients across 40 countries. Over 9M people around the world live and work in buildings certified by WiredScore.

Technology and digital connectivity are vital to the way we live and work, which is why WiredScore’s mission is to make the world’s buildings smarter and better connected, to enable a more collaborative, innovative, and dynamic future.

WiredScore owns and operates two certifications; WiredScore certification is the first and only global rating system for mobile and internet connectivity in buildings, and SmartScore certification, which helps landlords understand, improve, and communicate the user functionality and technological foundations of their buildings.

We are looking for a strategic, experienced, and highly organised Senior Marketing Manager to lead WiredScore’s field marketing, and social media activity across key global markets. This is a pivotal role that sits at the intersection of brand experience, business development, and digital engagement - helping to bring our marketing vision to life at every stage of the sales funnel.

At WiredScore, we believe in the power of world-class content and experiences to educate, inspire, and drive change in the real estate industry. This role is central to making that happen.

You will own the planning and execution of WiredScore’s field marketing strategies in Europe and North America - designing and delivering experiences that strengthen our brand, activate our advocate network, and move prospects through the funnel. From high-impact speaking engagements and co-hosted roundtables to client receptions and partner activations, you’ll work closely with commercial teams to ensure every event is insight-led, goal-oriented, and impeccably executed.

Alongside this, you will lead our global LinkedIn strategy - a critical channel in our brand building and audience growth strategies. You’ll be responsible for growing and activating our corporate audience, enabling employees to build their personal brands, and helping us own the conversation around technology in the built environment.

Success in this role requires a commercially minded marketer with a passion for creating high-quality, engaging experiences - whether online or in person. You’ll need to be confident navigating complexity, building strong cross-functional partnerships, and translating business objectives into compelling campaigns that deliver measurable impact. You’ll also be a key member of our close-knit, collaborative marketing team - so a rounded understanding of B2B marketing and a flexible, can-do mindset are essential.

Main Responsibilities

Field marketing

• Own the field marketing strategy for Europe and North America, working in close partnership with regional Business Development teams to define priorities, align on goals, and deliver high-impact experiences across the UK & Ireland, Continental Europe, and North America, with occasional support for APAC and the Middle East.
• Lead the end-to-end delivery of in-person and virtual events, including speaking engagements, roundtables, partner events, client receptions, and sponsored conferences—from concept and planning to execution and follow-up.
• Translate commercial objectives into compelling event experiences that drive brand awareness, engage key audiences, and support pipeline development across multiple stages of the sales funnel.
• Manage budgets and resources effectively, ensuring marketing spend delivers value and aligns with commercial goals. Track ROI and lead event debriefs to capture insights and optimise future performance.
• Work cross-functionally to maximise event impact, collaborating with Content, Brand, and Product Marketing teams to build compelling pre-, during- and post-event campaigns.
• Develop best practices and scalable playbooks, enabling regional teams to deliver consistent, high-quality field marketing activity that reflects the WiredScore brand.
• Continuously monitor trends in B2B events and field marketing, bringing fresh ideas and new approaches to the table.

Social media (LinkedIn focus)

• Own the corporate LinkedIn strategy, including organic content planning, campaign execution, follower growth, and performance reporting.
• Collaborate with the Content team to populate and maintain a channel calendar that supports product launches, regional marketing priorities, and brand campaigns.
• Act as the internal LinkedIn expert, analysing engagement data, testing new formats, and using insights to shape and evolve our approach.
• Manage our social media agency, ensuring high-quality, on-brand delivery of day-to-day activity and encouraging proactive performance optimisation.
• Oversee LinkedIn paid campaigns when needed, from boosting awareness to supporting traffic or lead generation goals.
• Maintain and evolve the WiredScore Influencer Playbook, enabling colleagues across the business to build their personal brands and contribute to broader channel growth.

Internal collaboration & leadership

• Build strong partnerships with regional commercial teams, acting as a trusted advisor to help them use marketing more effectively to achieve their goals.
• Foster collaboration across the marketing team, contributing to wider campaigns and supporting colleagues as needed.
• Champion our brand and audience in every interaction—ensuring quality, consistency, and clarity across everything we produce.

---------------------------------------

Skills and experience

Required

• 5+ years of experience in event planning and field marketing, with a track record of delivering high-impact events that drive measurable business outcomes.
• Proven ability to manage complex, multi-faceted events end-to-end, including in-person, virtual, and hybrid formats.
• Experience with social media strategy, particularly LinkedIn—including audience growth, engagement tactics, and running impactful paid campaigns.
• Strong project management skills with the ability to prioritise, juggle multiple initiatives, and meet tight deadlines.
• Exceptional communication, negotiation, and stakeholder management skills, with the ability to influence senior internal and external stakeholders.
• Budget ownership experience, including managing and reporting on ROI for events and campaigns.
• Real estate industry experience (or closely related B2B sectors, such as proptech) with an understanding of the sector’s audiences and dynamics.
• Creative and analytical mindset, able to bring fresh ideas to the table while using data and insights to inform decisions.
• Strong attention to detail and problem-solving skills, with the ability to adapt quickly when plans change.
• Collaborative team player, comfortable working cross-functionally in a small, high-performing team.

Preferred

• Experience managing corporate or industry-specific events, such as trade shows, conferences, and executive roundtables.
• Familiarity with event technology platforms (e.g., Zoom, Pardot, Splash, or similar tools).
• Experience working with external agencies and suppliers, particularly for social media or event logistics.
• Experience enabling employee advocacy or influencer programs on social media.
• A global or multi-market marketing background, working across different regions and time zones.

Additional Requirements

• Ability to travel as required (for on-site event management).
• Flexibility to work evenings and weekends, as event schedules demand.
• A portfolio of past events showcasing your event management experience is highly desirable.

-----------------------------------

Benefits

We really care about hiring and supporting a great team of people, and offer competitive compensation and a great range of benefits, including:

• L&D budget of $1000 per person per annum
• Health and dental insurance
• Hybrid working (including a ‘work from anywhere’ week per quarter)
• Life insurance and income protection insurance
• Enhanced maternity and paternity leave
• and a snack-filled office!

Why WiredScore?

• Be at the forefront of the smart building revolution.
• Work with a passionate and innovative team.
• Make a tangible impact on the built environment.
• Opportunity for professional growth and development.

Diversity & Inclusion

WiredScore celebrates and supports diversity for the benefit of our employees, our business, and our community. We are proud to be an equal opportunity employer and a workplace which thrives on the diversity and inclusion of everyone in the team.

We are eager to hear from a diverse range of candidates. If this opportunity is interesting as a permanent role with a degree of flexibility please discuss this with us. Disabilities are not a barrier to employment at WiredScore.