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Marketing Manager



Marketing & Communications
New York, USA
Posted on Thursday, May 9, 2024
Leasing for the Future | Confidence for Today
VERO is a vertical SaaS platform, purpose-built to mitigate risk, increase leasing velocity, and consolidate vendors in the rental real estate workflow. Our cloud-native platform handles everything from applicant pre-qualification through lease execution. VERO’s proprietary technology quickly and accurately verifies financial and personal information critical to risk mitigation and lease execution. VERO creates trust and confidence in the leasing process by empowering property owners and operators to work more efficiently and profitably while simultaneously allowing applicants to maintain control of their own data and financial identity.
Respect & Empathy: Empathy - the ability to understand and share the feelings of another.
Resolute: We’re obsessed with the word “why.” We challenge each other, we challenge assumptions and we challenge ourselves.
Customer Obsession: Customer centricity means we are obsessed with serving our customers needs with urgency, we are always focused on, and prioritize, solving for their pain. We are always focused, across all of our business units, on understanding their problems and optimizing to offer them solutions which they can utilize today and in the future.
Passion: We are passionate in developing unprecedented solutions to old industry problems and relentlessly push boundaries.
Execution: We believe that execution is paramount and that clearly communicated, measurable goals lead to strong, predictable outcomes. To that end, we strive to ensure that our tasks, processes, and strategies are focused on measurable outcomes, are lightweight and agile, and serve the desired outcome rather than incumber it.
We strive to create passionate and results-oriented teams filled with open-minded people that can foster an environment of growth. We believe that by democratizing access to information, we can allow good ideas to percolate from anywhere and avoid siloed thinking. We work fast, hard, and with a focus on the fine details that allow our products to be delightful.
The Marketing team at VERO thrives on prospecting and engaging leads through a multitude of marketing channels in order to significantly grow VERO’s share of the online leasing business. Excited by bringing products to market, we develop go-to-market strategies to drive awareness and revenue for our cutting-edge leasing platform - with many more exciting products are coming down the pipeline!
As a Marketing Manager at VERO, you will:
-Manage end-to-end marketing initiatives, including strategizing, building, and monitoring social, email, and other campaigns.
- Optimizing campaigns for lead generation across LinkedIn
- Ensure all inbound marketing leads are tracked, scored, and routed appropriately, regularly analyzing campaign performance.
- Create content for integrated marketing campaigns, including case studies and landing pages.
- Grow Vero’s social media presence, with a focus on LinkedIn engagement and lead generation.
- Plan and execute on corporate events,trade shows, and webinar strategy.
- Collaborate cross-functionally to promote events and generate interest and demand.
- Report to leadership on marketing strategies, results, and recommendations.
- Collaborate with cross-functional teams to enhance brand visibility into broader marketing campaigns and initiatives with promotional products and branded merchandise
Desired Qualifications:
- 3-5 years of marketing experience
- Proven results in strategizing, building, executing, and iterating marketing campaigns
- Experience using social media publishing and content management platforms
- Excellent writer who is skilled at tailoring content to specific audiences and channels
- Strong knowledge of Salesforce and Pardot
- Detail-oriented, data-driven, self-starter, and great problem solver
- Excitement to shape the future of real estate technology
VERO is growing. We share an excitement for best-in-class technology, serving our customers, and building unprecedented solutions for complex problems. It’s an exciting time to join VERO, and we’re looking for the best talent to help us build high-impact solutions for businesses and individuals alike.
If you are a high-performing team player who enjoys working collaboratively with others and you are willing to share and support diverse opinions, come transform leasing with us! Learn more atsayvero.com or follow us onInstagram,Twitter or LinkedIn.