Locations
New York, NY, USA
industry
Ecommerce & Marketplace · Fashion
Size
201-1000 employees
Stage
Series A
founded in
2011
We started UNTUCKit because we had trouble finding shirts that looked good untucked. They were too long and too bulky. It’s a deceptively difficult look to get right. So we decided to make shirts for those who want to wear their shirts untucked. We would make a better shirt for the untucked man. A casual shirt fit for comfort and not convention; designed to fall at the perfect length. An 'untucked’ shirt. So go ahead…UNTUCKit. It ought to be easy: to look smart, casual, and feel comfortable with your shirt untucked. But dress shirts are simply not designed to be worn untucked and it shows (think man-dress). We did a ton of research to understand where people wanted the shirt to fall and using this information, we defined the design for the untucked shirt. One fit for comfort and not convention; designed for the untucked man. An untucked shirt. UNTUCKit shirts are dress shirts for the rest of us.
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