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Product Marketing Manager



Marketing & Communications, Product
London, UK
Posted on Tuesday, June 4, 2024

Job Description

As a Product Marketing Manager for Procore you will champion a market-orientated approach, putting market intelligence at the heart of everything we do to inform the business on how to go to market. Your research programmes will enable the organisation to make data-driven decisions to establish and improve Procore’s position in our chosen markets.

You will be responsible for leveraging insights to guide the marketing strategy of Procore in our key regions. This includes identifying ideal customer profiles, conducting product market fit assessments, building market-specific positioning, and providing guidance on a go-to-market strategy for our chosen markets.

You should have experience in product marketing and be an expert in analysing, assessing and bringing together disparate data to build and continually develop market-orientated strategies. You are truly curious about market dynamics, market segmentation, and market sizing, and have a passion for defining target markets. This position requires a blend of skills to extract and deliver market intelligence to define our GTM strategy and enable cross-functional teams to further Procore’s differentiation in the market.

If you’re looking for a hands-on role in a fast-paced company with an opportunity to grow your career, this role is for you! This role reports into the Senior Manager, Portfolio Strategy and will be based in our London office. We’re looking for someone to join us immediately.

What you'll do:

  • Be an internal subject matter expert on key markets and Procore’s position in said markets

  • Conduct comprehensive market research to uncover market insights and define how we go to market (e.g. jobs-to-be-done, segmentation, product-market fit, competitive landscape, ideal customer profiles, and market positioning)

  • Regularly analyse market dynamics, the macroenvironment and microenvironment of key markets and share findings to cross-functional stakeholders

  • Inform market-specific, persona-specific and product-specific positioning and messaging

  • Deliver market insights across Marketing, Revenue, and Product teams to influence go-to-market programmes, accelerate growth strategies, and inform product roadmap

  • Ensure internal cross-departmental groups are aligned with regional priorities and market needs, and equipped with the necessary information to successfully execute within key markets

  • Be a partner to the Product User Research, Corporate Strategy & Operations, GTM Strategy teams, and Field/Strategic Marketing for market-specific strategies

What we're looking for:

  • 5+ years of experience in B2B SaaS product marketing at high-growth companies

  • Bachelor’s degree or equivalent work experience

  • Analytical by nature with a high degree of initiative and self-motivation

  • Strong written and presentation skills, particularly in presenting research findings

  • Passion for creating stories from data and market trends

  • Experience in developing results-driven marketing and go-to-market strategies

  • Effective problem-solving, strategic, and analytical capabilities

  • Ability to take ownership of your role to execute goals, take the initiative to find opportunities, and develop plans that inspire others

Additional Information

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings:

  • Health:

    • Private medical insurance for yourself and immediate family with no excess payments

    • Life and income protection insurance

    • Quarterly wellness stipend

  • Wealth:

    • Company pension plan

    • Employee stock purchase plan

  • Leisure: 25 days of paid holidays per year (in addition to public and company holidays)

  • Enrichment: Employee learning and development programmes, and friends and family events

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, civil status, family status, sexual orientation, religion, age, disability, race, traveller community, or any other classification protected by law.

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