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HR Generalist



People & HR
United States · Remote
Posted on Friday, March 15, 2024


Placer.ai is a high growth big data pre-IPO tech company led by seasoned executives and repeat entrepreneurs who are building the world's first "Google Analytics for the physical world." Placer.ai’s platform provides instant visibility into any property in the U.S., presenting accurate details about visitation patterns and demographic breakdowns of visitors. Placer.ai’s customers can see where visitors have been before, where they go afterwards, where they typically go for sports, entertainment, groceries, etc., and what their interests are. Placer.ai's A.I.-based SaaS platform replaces archaic solutions such as manual surveys, installed cameras and other people-counting systems, creating a blue ocean market of more than $100B.

Placer.ai has grown 2x year-over-year for the past 2+ years, counting more than 3,8000 paying customers across a range of industries, including 2 of the world’s top-10 retailers, 2 of the top-10 CPG firms worldwide, a world’s top hospitality firm, 2 of the world’s top-10 commercial real estate (CRE) firms and 2 of the world’s top multinational asset managers and hedge funds. Placer.ai raised $100M for Unicorn ($1B+) valuation in Series C funding in January 2022.

Placer is searching for a HR Generalist to serve as a strategic and tactical HR partner to employees and leaders in the organization. The HR Generalist will manage the day-to-day operations of the Human Resources department with a focus on HRIS administration, hiring, compliance, benefits, leave of absence and employee lifecycle management. This position requires great attention to detail, the highest level of confidentiality, and excellent verbal and written communication skills. A successful candidate will be highly organized, focused, and have the ability to multitask and prioritize the workload effectively as business needs change.


  • Organize and expedite the flow of administrative work in the HR department with a particular focus related to hiring, onboarding, new hire orientations, and employee status changes: drafting offer letters
    and consulting agreements, reviewing background checks, imputing new hire paperwork and transfers, and processing terminations.
  • Maintain employee records, organizational charts, and detailed job descriptions. Conduct data collection and entry, deliver reports, and audit for accuracy. This includes ensuring all backup documentation related to the employee lifecycle are saved to personnel files and records are reflected accurately in the HRIS.
  • Manage the administrative work for time off, leaves of absence and COBRA processing, unemployment claims, worker’s compensation, I-9 compliance, labor and employment compliance reporting, quarterly filings, etc.
  • Understand HR best practices, providing daily and long-term guidance and recommendations for developing, updating, and implementing HR policies throughout the organization.
  • In partnership with Operations, Finance, Legal, and Payroll, stay up-to-date and comply with changes in labor legislation and federal/state employment requirements.
  • Maintain HR Corporate compliance calendar, adhering to key date for filing and reporting deadlines, working to HR and Accounting leaders to collect necessary data related to compliance reporting.
  • Responsible for website registrations, Wage, EEO-1 and ACA reporting and filing for state Labor and Employment portals, and serving as credential manager for these sites in Dashlane.
  • Ad hoc duties as assigned, supporting all departments and business needs as requested.

Benefits Administration: As Placer will be rolling off our PEO in the future, the Senior HR Generalist will be responsible for overseeing Placer’s benefit program.

  • Work closely with HR Managers to implement a new benefits carrier and broker.
  • Take lead in coordinating communications to employees on any benefit changes, upcoming enrollments, wellness programs, etc.
  • Oversee employee enrollments and determine employee eligibility.
  • Conduct weekly audits to ensure employee records are accurate and up to date.
  • Advise employees of their benefit options and address inbound questions.
  • Oversee COBRA notices for employees who depart and maintain accurate records.
  • Conduct weekly audit reports on benefit deductions and partner with Finance to ensure accuracy for Payroll processing.

Employee & Consultant Agreements:

  • Oversee and approve all action items in the Consultant Agreement Process.
  • Serve as the main system administrator for Deel.
  • Update and distribute all HR templates including employment agreements and comp plans.
  • Maintain and update the Consultant Onboarding Checklist.
  • Work closely with HR Managers to conduct bi-weekly audits of inactive employees.


  • Comprehensive knowledge of current state/federal employment laws and regulations, labor law regulations, and general HR policies and procedures. In-depth knowledge of benefits and associated processes, procedures, and regulations. Understanding of HIPPA, ADA, and EEOC regulations.
  • Excellent and effective written, verbal, and interpersonal communication skills. Ability to convey information in a clear, focused, and concise manner.
  • Must be detail-oriented and demonstrate strong organizational skills with an ability to to effectively prioritize and multi-task in a fast-paced environment. Comfortable with a high-volume workload.
  • Proven experience coordinating multiple projects/assignments simultaneously and completing assigned tasks accurately and timely.
  • Experience handling confidential and sensitive data and information with discretion.
  • Passion for diversity, equity, and inclusion, and comfortable with discussing and advancing related topics.
  • Must be a fast learner, independent, resourceful, and a flexible problem-solver who is results-oriented.
  • Proven ability to collaborate cross-functionally, build strong relationships, work effectively with co-workers across multiple time zones, and become a trusted partner to relevant stakeholders.
  • Mastery of Google Workspace, including Gmail, Google Sheets, Google Forms, and Google Calendar.
  • Proficiency using Adobe and Microsoft Office Suite, including Word and Excel. Extensive experience with HR, Applicant Tracking Systems, and HRIS, HRMS, or HCMS Software systems.


  • Bachelor’s degree in Human Resources, Business, Finance, or related field is required.
  • Five years of experience administering benefits programs required.
  • SHRM-CP or SHRM-SCP strongly preferred.


  • Join a rocketship! We are pioneers of a new market that we are creating.
  • Take a central and critical role at Placer.ai.
  • Work with, and learn from, top-notch talent.
  • Competitive salary.
  • Excellent benefits.
  • Fully remote.


Placer.ai is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.

Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.