Senior Manager, Launch Sales
Industrious
About the Company:
Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.
Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.
We are proud to have been recognized as one of America’s 500 fastest-growing companies in 2020 by Inc. Magazine and one of Forbes’ Best Startup Employers.
To learn more, visit www.industriousoffice.com/careers.
About the Role:
The Senior Manager, Launch Sales, builds and motivates our commercial teams to hit pre‑open and Month‑1 occupancy targets, ensuring a seamless sales journey from first touch to move‑in. You’ll lead Area Sales Leads and Member Experience Managers, partnering with Unit Operations and Launch Operations to turn demand into tours, same‑day proposals, and signed agreements on efficiency timelines. You’ll coach a focused launch cohort and install repeatable processes so every opening runs the same way fast, disciplined, and customer‑first.
Across active launches, you’ll own the sales cadence: monitor metrics and SLAs, coach in‑market sellers during show‑week, and run launch meetings, tour schedules, daily pricing huddles, and listing readiness. Success requires close collaboration with Marketing on archetypes, campaigns, and broker activation, and with Unit Operations on commercial strategy, pricing, and staffing. You communicate crisply, thrive in team environments, and lead through influence to turn complex openings into predictable, high‑performing sales.
Responsibilities:
GTM Strategy
- Own the commercial plan for each launch from pre‑opening through stabilized post‑opening. Advise on revenue targets, opening‑week schedule, and clear handoff timeline.
- Establish success metrics and ownership across Sales, Unit Operations, Marketing, and Sales Ops so everyone knows who does what and by when.
- Recommend changes based on live demand, route exceptions to Unit Operations, and document results to improve the next launch.
- Define the Indy by Industrious sales motion. Create discovery methods, the value proposition versus core, Indy‑specific talk tracks, proposal templates, and sales materials.
- Partner with Marketing to drive demand and awareness. Align listings campaigns, and measure lead quality to iterate quickly.
Sales Execution
- Coach Area Sales Leads and Member Experience Managers assigned to launch to maintain fast lead response and same day proposal turnaround in the final pre‑open period and opening week.
- Work with the Broker Relations team to drive the broker outreach plan to identify top targets, schedule and run outreach and events.
- Support Regional Sales Managers and General Managers by coaching the launch roster, setting launch coverage plans and priority targets. Lead strategy for high value tours and proposal reviews, manage escalations. Own weekly meetings and updates.
- Lead launch sales execution GTM teams, pre-sales schedule, activity monitoring, and daily sales coaching.
Launch Sales Training
- Responsible for building & maintaining launch specific training programs and content, with support from the Sales Enablement Manager. You will regularly update materials based on performance data and field feedback. Included collateral / training includes: launch discovery, location types, tour methods, proposal standards, pricing guidelines, broker engagement, local marketing, reference guides, templates, short videos.
- Own the training calendar, coordinating with Regional Sales Managers and General Managers. You’ll lead the training and run workshops and virtual sessions before opening, with role plays, call reviews, and on‑site coaching during the final run‑up and opening week.
- Provide on‑the‑floor coaching. Shadow tours and calls, give concrete feedback, and run targeted follow ups for reps who need extra support.
- Certify the launch sales roster. Train Area Sales Leads and Member Experience Managers on launch specific discovery, talk tracks, tour flow, and proposal standards.
- Close the loop with partners. Feed training outcomes and gaps to Sales Enablement, Sales Management, and Unit Operations to improve tools and messaging.
Location Readiness
- Partner with Launch operations to ensure all inventory including meeting rooms and day passes are named, photographed, and live in booking systems before opening.
- Verify listing accuracy and booking flows. Monitor early usage and coordinate fixes with Operations and Marketing.
- Publish simple Indy readiness criteria so photos, listings, and day‑one bookable products are accurate and sellable before opening.
Operating Cadence and Reporting
- Build and maintain a single launch scoreboard covering speed, conversion, demand, readiness, ancillaries, and revenue.
- Forecast opening‑day and first‑month results. Propose pivots when indicators trend off plan.
- Run the launch kickoff, weekly cross‑functional reviews, and opening‑week daily check‑ins.
- Publish concise GTM readouts weekly and deliver a post‑launch handoff pack (learnings, retained pipeline, next steps) to regional leadership.
What You’ll Bring:
- 6–8+ years in real estate or flex‑office sales with consistent quota attainment
- Proven cross‑functional leadership across Sales, Unit Operations, Launch Ops, Marketing, and Sales Ops
- Ability to operate at strategic and tactical levels—brief senior leaders and run day‑to‑day launch activities (tours, proposals, pricing check‑ins)
- Clear communicator with executive presence; concise memos/readouts; leads broker and owner‑facing meetings
- Track record of enforcing SLAs (fast lead response, same‑day proposals), shortening cycle times, and making data‑driven pivots
- Builder of repeatable playbooks; documents decisions and drives adoption across markets
- Bias for action, high EQ, and sound judgment; holds peers accountable while keeping teams positive
- Broker/enterprise fluency
- Willingness to travel ~30%
What Success Looks Like:
- You become the go‑to partner for launches across Industrious. Teams seek you out because you get to the heart of issues quickly, unblock decisions, and keep the room focused and energized.
- We operate from a single source of truth for launch performance. You create a scoreboard that powers the weekly operating cadence and proactive actions rather than reactive fire drills.
- The strategic launch initiatives you own consistently ship on time with clear KPIs and visible business outcomes.
- Revenue lift is evident: pre‑open and Month‑1 occupancy trends improve because conversion SLAs are honored, proposals go out same‑day, and pricing adjustments happen quickly
- Senior leaders trust your judgment and view you as the connective tissue that makes complex openings feel calm, fast, and professional.
- Unit Operations, Launch Ops, and Marketing feel more connected and supported. Our launches run on one cadence with fewer escalations and clearer handoffs
- Local sellers are certified and confident on launch talk‑tracks. There is clear adoption of the playbook sticks after handoff, creating repeatable wins for the region.
- Brokers experience a consistent, high‑velocity process, smart discovery, well‑timed tours, and timely proposals, which strengthens our reputation and accelerates future openings.
You’ll love this role if you…
- You’re a connector who builds trust with Operations, Marketing, and regional leaders and you harness those differences to make launches better.
- You are a sales expert that can draft talk tracks then you teach others how to deliver them
- You give clear, actionable feedback on tours, discovery, and proposals that helps sellers grow and improves outcomes by the next huddle.
- You enjoy finding the trends and signals that help adapt sales strategy. You turn messy inputs into the right questions.
- You’re great at storytelling and can drive at “so what/now what” to move cross‑functional teams to action.
- You zoom in and out from company‑level launch targets to the day to day metrics, knowing what deserves attention now.
- You like owning the operations cadence and calendar. Follow‑ups energize you rather than drain you.
- You thrive in big moments, making calls with incomplete information and adjusting quickly
- You take work seriously, not yourself, bringing humor and joy so the team performs at its best.
This role isn’t for you if you…
- Juggling multiple fast‑moving launches stresses you, or you prefer someone else to set the plan and priorities for you.
- Speed makes you uneasy. You’d rather perfect a plan than push same‑day proposals and make real‑time pivots when gauges slip.
- You’d rather stay behind the scenes than run customer tours, lead daily huddles, or present to brokers.
- Funnel dashboards and metrics feel like noise, and you’re uncomfortable with data
- Cross‑functional wrangling with Operations, Marketing, and Regional leaders feels exhausting instead of energizing.
- You prefer stable routines over zero‑to‑one work.
- You’re not up for ~25% travel for important active launches
- Direct feedback is hard for you, and you hesitate to coach tours, discovery, and proposals.
Compensation and Benefits
The annual base compensation range for this role, including bonus, is between $115,000 and $125,000 with a variable performance related bonus of between $40,000 and $50,000. The successful candidate's actual compensation will be based upon a variety of factors, including but not limited to work experience, job related knowledge, skills and professional qualifications.
Financial compensation is just one component of Industrious’ total compensation package that may be available to employees. Other great employee perks and benefits include heavily subsidized healthcare plans, generous paid time off, profit sharing scheme, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.
If your expected compensation falls outside of the given range, and you are still interested in working at Industrious, why not join our Talent Pipeline and be kept in the loop for all new opportunities that could be a good fit for your experience.
Equal Employment Opportunity: Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
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