Head of Marketing
EcoCart
Marketing & Communications
Lehi, UT, USA
Posted on Sep 20, 2024
EcoCart is a leading post-purchase CX platform for ecom brands. We partner with brands to meet their post-purchase & sustainability goals by powering package protection, issue resolution, and carbon offsetting. We are powering peace of mind for shoppers, which builds trust and boosts repeat purchase rates and CLTV. We are a 20-person, remote-first company looking for people who are motivated by being part of a team building products that will help change the world. We're growing quickly, and want you to grow with us.
EcoCart is currently only hiring folks based in the United States or Canada.
The Opportunity 💻
EcoCart is seeking a dynamic and innovative Head of Growth Marketing to lead our growth initiatives for new product expansions and drive our customer acquisition strategy. The ideal candidate will have a proven track record in scaling marketing efforts and driving sales pipeline, a deep understanding of digital marketing channels, and a passion for helping e-commerce brands.
Salary Range: $140,000 - $160,000 base (OTE $200k+)
A day in the life ☀️
- Strategy Development: Develop and execute a comprehensive growth marketing strategy to achieve company objectives. Your mission: Drive a massive amount of pipeline, quickly and efficiently—no excuses, just results. Constraints will be your fuel for creativity, pushing you to find growth in unexpected places.
- Campaign Management: Oversee the creation, implementation, and optimization of multi-channel marketing campaigns (email, social media, search, display, content, etc.). Leverage data and analytics to measure campaign performance and iterate for continuous improvement.
- Team Leadership: Lead and mentor a high-performing marketing team, fostering a culture of creativity and accountability. Collaborate with cross-functional teams (product, sales, customer success) to align marketing efforts with business goals.
- Brand Building: Enhance EcoCart's brand presence and awareness through innovative marketing initiatives. Ensure consistent messaging and branding across all marketing channels and materials.
- DTC Experience: You’ll leverage your expertise in marketing to eCommerce brands, direct-to-consumer brands, or SaaS marketing for online retail to drive impact. Understanding the nuances of these markets is essential to your success.
- Growth Mindset: Embrace a test-and-learn approach. Experiment, iterate, and optimize constantly to stay ahead. You know what works today might not work tomorrow, and you thrive on figuring it out.
Minimum Requirements
- Demonstrated success running marketing and/or growth at a small startup company
- Experience setting up marketing and growth infrastructure (such as paid ads, automated outbound, and CRM systems)
- Knowledge of how to successfully A/B test top-of-funnel strategies and quickly optimize
- Startup experience
Preferred Qualifications
- Experience managing Hubspot
- Experience within the ecommerce ecosystem, especially Shopify
- Experience with creating and iterating on brand identity
Benefits 🤩
- Series A Equity - Think like an owner, be an owner
- Unlimited PTO - Take the time you need to perform at your best
- Paid parental leave - Up to 10 weeks fully paid
- Flexible hours - Work when you want
- Remote-first environment - Work where you want
- Best-of-the-best options for medical, dental, & vision insurance - Paid 100% by the company
- 401(k)
- Mental health benefits - Free membership to TalkSpace with availability for other providers
- Life insurance