Marketing Operations Manager
Document Crunch
Document Crunch is seeking a Marketing Operations Manager to join our amazing, tight-knit team. In this role, you'll be responsible for architecting, implementing, and optimizing our marketing technology stack to drive efficiency, automation, and alignment between marketing and sales. This position blends technical expertise, process optimization, and strategic thinking to support our Go-To-Market efforts and fuel long-term business growth in our B2B SaaS environment.
What makes Document Crunch a great place to work?
We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference. Document Crunch builds AI-powered software tools for the built world. As the construction industry’s only document compliance platform, we simplify complex construction contracts and project documents, identifying critical risk provisions and providing teams with real-time guidance to make great decisions and comply with contractual obligations throughout the project lifecycle. We empower the industry, make it more efficient, reduce risks, and protect profits. Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “CRUNCHERS” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.
Core Values:
We Are Lion-hearted: We thrive together as a team and in a community. Our network is our superpower, so we look to always invest in long-term relationships, built on integrity, empathy and authenticity.
We Are Fiercely Inspired: The privilege of this opportunity and the people we share it with inspire us all. We are fiercely committed to realizing our potential and relentless in pursuit of winning big.
We Are Growth-Minded: Our evolution is essential to continue thriving. We are committed to pushing our limits, learning, growing and evolving because this is what makes for a great life experience.
Key Responsibilities:
Marketing Technology Stack Management:
- Manage and optimize our marketing technology stack, including HubSpot, Salesforce, LeanData, and other integrated platforms
- Lead technical implementation of system integrations between marketing automation, CRM, and other tools (HubSpot, Salesforce, Apollo, Calendly, etc.)
- Execute API integrations and troubleshoot technical issues across platforms
- Evaluate and implement new marketing technology solutions to support scalability
Marketing Automation & Workflow Management:
- Design and implement automated lead workflows, email sequences, and campaign triggers
- Build and maintain lead scoring models and segmentation strategies
- Conduct regular system audits, resolve sync errors, and optimize workflow performance
- Manage lead routing and attribution processes through LeanData and other routing tools
Data Management & Reporting:
- Maintain data quality and integrity across marketing and sales platforms
- Build and maintain dashboards in HubSpot, Salesforce, and BI tools (Tableau/Metabase)
- Implement tracking and attribution for marketing campaigns across the funnel
- Support data governance policies and ensure clean data flow between systems
Cross-Functional Support:
- Collaborate with sales and revenue operations teams on process optimization
- Provide technical support and training to marketing team members
- Support marketing campaign execution through technical implementation and troubleshooting
- Bachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
- 6+ years of marketing operations experience within high-growth B2B SaaS companies
- Proven track record of implementing automation solutions that drive efficiency in enterprise sales cycles
- Deep expertise with Hubspot for marketing automation and strong knowledge of Salesforce and LeanData for enterprise lead routing and attribution, along with Tableau or Metabase
- Experience with API integrations and data mapping between marketing and sales platforms
- Strong understanding of database architecture, data cleansing, and segmentation techniques
- Deep understanding of the enterprise B2B sales process and how marketing operations can support it
- Experience aligning marketing automation with enterprise sales motions and account-based strategies
- Knowledge of SQL and experience with business intelligence tools (preferred)
- Experience with product-led growth (preferred)
- Competitive salary and benefits package
- Participation in the employee stock option program
- Close to the ground floor of an incredibly high-growth business
- Substantial internal growth opportunities and emphasis on personal & professional development
- World class medical, dental, and vision benefits
- Flexible Time Off Policy
- Ability to participate in our 401k
- Company paid Short Term Disability, Long Term Disability and Life Insurance
- Paid Parental Leave
- Monthly technical allowance