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Growth Marketing Manager (Hybrid)



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Wednesday, February 21, 2024

Constrafor is a SaaS and fintech platform purpose-built for construction. We are setting new standards of productivity and cost-efficiency for the way General Contractors and Subcontractors manage procurement & financial transactions. With over $18 million of VC financing, we are forging the path for construction innovation. Join us on our mission to advance the largest industry in the world.

We are seeking a dynamic and results-driven professional to join our team as a Demand Generation Manager, focusing on the promotion and expansion of our Early Pay Program. This innovative financial product is specifically designed to address the unique cash flow challenges within the construction industry. The Early Pay Program empowers contractors to manage their finances more effectively and grow their businesses with confidence.

In this pivotal role, you'll be at the forefront of our growth strategy, responsible for developing and executing marketing campaigns that generate demand, drive lead acquisition, and ultimately contribute to the growth of our financial product offering. Your primary mission will be to develop and implement strategic marketing initiatives that not only raise awareness of our Early Pay Program but also clearly communicate its value proposition to our target audience.

📝 Key Responsibilities:

  • Develop and execute comprehensive demand generation strategies tailored to the construction industry, aligning with our target Subcontractor audience and business goals.
  • Collaborate with marketing and sales teams to create compelling content and resources, such as blog posts, case studies, webinars, and more, to engage with SMB construction companies.
  • Manage and optimize marketing campaigns, including PPC, SEO, email marketing, and social media advertising, to reach business owners and C-suite decision makers.
  • Identify and segment target audiences within the construction sector to personalize and maximize the impact of marketing campaigns.
  • Analyze and report on key performance metrics to measure the effectiveness of demand generation efforts and make data-driven improvements.
  • Coordinate events to increase industry engagement.
  • Work closely with the Sales team to ensure seamless lead handoff and alignment on strategy.
  • Generate thoughtful and relevant content that will engage our key target audiences.
  • Stay up-to-date on construction industry trends to enhance our demand generation efforts.
  • Build, train, coach and manage a team of SDRs to meet activity goals and quality standards.
  • Stay up-to-date on potential clients, competitors, and industry trends to refine targeting and messaging.
  • Track and make recommendations on lead generation budget and tools like CRM, dialers, direct mail campaigns, and sales engagement platforms.
  • Track quantifiable metrics for the SDR team on activities, conversions, SQLs, opportunities created, and pipeline generated.
  • Foster a positive, high-energy team culture focused on exceeding goals.
  • Attend trade shows if and when needed (anticipate less than 20% travel).

📈 Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • 4+ years of experience in demand generation, growth marketing, or related roles, preferably within the fintech or construction space.
  • Strong understanding of marketing automation tools, CRM systems, and data analytics.
  • Proficiency in marketing software and analytics platforms such as HubSpot, ZoomInfo, Google Analytics, and others.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Exceptional communication and interpersonal skills.
  • A creative thinker with a data-driven mindset.
  • Construction industry knowledge is strongly preferred.
  • Experience marketing a financial product is strongly preferred.

💼 What We Offer:

  • Competitive Salary: $85,000-100,000 base DOE.
  • Equity ownership within Constrafor.
  • Medical, dental & vision insurance coverage offered for you and your dependents.
  • Generous PTO Plan.
  • A collaborative and innovative work culture that values your input.
  • Opportunity to make a significant impact in a growing tech company.

Constrafor is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.