Marketing Manager, GTM
Built Technologies
COMPANY OVERVIEW
About Built
Built is the AI-powered platform transforming the way real estate is financed, developed, and managed. Purpose-built for real estate and construction, Built began by fixing construction draw management for lenders and has grown into a comprehensive operating system addressing some of the industry’s most complex challenges. Through its connected product suite, Built enables stakeholders to finance, develop, build, own, and operate smarter—all in one place. The platform brings together loans, deals, portfolios, payments, inspections, and collaboration to deliver faster execution, greater transparency, efficiency, and trust across the industry.
Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion. Learn more at getbuilt.com:
Marketing Manager, Go-to-Market (GTM)
About the Role
We’re hiring a Marketing Manager to lead go-to-market strategy and execution for our Owner, Developer, and General Contractor (OGC) segment. This is a high-impact role where you’ll shape how Built shows up in the market, own the positioning and narrative for a portfolio of emerging products, and run integrated campaigns that drive awareness, revenue, and adoption.
Sitting at the intersection of product, sales, and growth marketing, this role is perfect for a builder who thrives in 0→1 environments and knows how to turn early signals into scalable market momentum.
What You’ll Do
Segment Strategy & Growth Planning
• Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
• Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution
Positioning & Storytelling
• Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
• Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem
Go-to-Market & Campaign Execution
• Lead product and feature launches, from early market validation through full rollout
• Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels
Customer & Market Insights
• Conduct customer research, competitive analysis, and market listening to inform strategy
• Translate insights into GTM recommendations and influence product roadmap decisions
• Support development of thought leadership, case studies, and customer stories
Performance & Optimization
• Define KPIs for the segment and measure impact across campaigns and channels
• Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
• Test, learn, and iterate quickly to improve performance and ROI
Who You Are
• 5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
• Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
• Skilled at working cross-functionally and influencing without authority
• Thrives in fast-paced, 0→1 or evolving product environments
• Bonus: Familiarity with construction, real estate, fintech, or industrial software
Built’s salary range for this position is $120,000 - 145,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.
Perks:
- The rare opportunity to radically disrupt a $1.5T industry
- Competitive benefits including: uncapped vacation, health, dental & vision insurance
- 401k with match and expedited vesting
- Robust compensation package, including equity in the form of stock options
- Flexible working hours, paid family leave, ERGs & Mentorship opportunities
- Learning grant program to support ongoing professional development
Built brings together passionate people who are driven in a variety of disciplines, each bringing their unique perspective to everything they do.
We’re committed to building a safe, inclusive workplace where every employee can succeed, and we recruit, hire, and promote fairly - without bias based on race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status, or any other characteristic protected by law.