About The Role

The Global Marketing Director at AltoVita will lead all aspects of marketing, including Brand & Content Marketing, PR, Events, and Account Based Marketing. Reporting directly to the CEO, the Marketing Director will shape the departmental vision, drive lead generation, conversion, and overall revenue growth for the company. They will oversee a team responsible for creating compelling content, managing brand consistency, orchestrating events, and optimising marketing strategies.

This position will report directly to our CEO, Vivi Himmel.

Although AltoVita is a remote company, the successful candidate must be based in or around London and be able to travel into London on a regular basis (once every 1-2 weeks).

What You Will Do

• Define the overarching marketing vision and develop comprehensive strategies and OKRs for brand, content, events, PR, and account-based marketing.
• Collaborate cross-functionally to produce diverse content supporting internal teams, customers, sales prospects, and investors, including pitches, blog posts, case studies, white papers, benchmarking surveys, and articles.
• Drive lead generation, conversion, and revenue growth through innovative marketing initiatives.
• Develop weekly case studies in collaboration with product, sales, and customer success teams, evaluating their performance and impact on business OKRs.
• Strategise and execute Account Based Marketing campaigns to target specific segments and drive revenue.
• Build and nurture relationships with tier-1, national business travel / global mobility journalists and media outlets as well as relevant influencers to amplify visibility
• Foster advocacy among clients and hospitality operators, expanding AltoVita’s ecosystem.
• Oversee social media presence to ensure brand consistency and engagement.
• Conceptualise, manage and oversee all AltoVita events. From inception, to post-event content, social media and PR activities as well as measure the impact to AltoVita’s overall OKRs
• Manage the marketing budget and meticulously track results of marketing OKRs to enable data-driven key decisions for future initiatives
• Lead and guide the recruitment process of additional Marketing Team members as needed, and work with the Head of People to create effective onboarding journeys for marketing functions
• Ensure high performance from the marketing team and nurture the personal growth and development of each individual team member
• Demonstrate ability to communicate, present, and influence key stakeholders at all levels of an organisation, including executive and C-level
• Clearly communicate the progress of monthly/quarterly goals to internal and external stakeholders
• Demonstrate resourcefulness in overcoming challenges and maximising available resources.
• Attend industry conferences and participate in regular calls and meetings with hospitality operators and clients to understand target audience pain points, develop overall strategic acumen and devise relevant strategy to achieve OKRs

Requirements:

• 5+ years of comprehensive marketing experience, including brand, content, event, and account-based marketing
• Proven leadership skills with a track record of driving successful marketing initiatives
• Experience in online community building and leveraging data analytics for decision-making
• Strong time management and interpersonal skills
• Global mindset with the ability to thrive in a fast-paced, entrepreneurial environment
• Excellent written and verbal communication abilities
• Comfortable working in a fast-paced, sometimes less structured and entrepreneurial environment