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Global Marketing Director (London)

AltoVita

AltoVita

Marketing & Communications
United Kingdom
Posted on Tuesday, April 23, 2024

Who we are

We are a female-founded scale-up, currently made up of 100+ AltoVitians. Our fully-remote team hails from 14 different countries and collectively speaks 18 languages. Most of the time, it is our differences that are celebrated (whether they are in cultures, personalities, preferences or passions). However, despite those differences, there are a few principal attributes that we share which define an AltoVitian. AltoVitians are tenacious, humble, and thoughtful. Being humble is important because it enables us to keep learning every day, and tenacity is necessary because in a high performing environment as fast-paced as AltoVita, taking it slow is simply not an option!

Today is a particularly exciting time to join our team, we closed our Series A financing round in late 2022 and will be starting the Series B rounds in the coming year. This next chapter won’t always be a smooth ride, but it will be filled with innovation, excitement and opportunities, so if you are ready for the challenge (and the fun!) of growing with us, we would love to hear from you.

What we do

AltoVita provides flexible living to employees anywhere in the world.

Most corporations, NGOs and government agencies do not typically endorse the use of (other) property platforms by their employees, because they do not deem them sufficiently safe for staff in their care. Therefore, companies have to resort to a highly fragmented property distribution system and as a result employees experience a slower, less transparent and more expensive journey to finding temporary accommodation for professional travel.

This is where we come in. Our founders experienced the frustrations of temporary corporate accommodation firsthand and decided that safety shouldn’t be a sacrifice. Today, the AltoVita platform boasts over 7 million properties in 36,000+ locations and 165 countries, with a key difference: every property is vetted and Duty of Care compliant, and our customer service team is on hand 24/7 to assist should any issue arise. This is why more and more organisations want us to take care of their employees’ stays away from home, and why employees all over the world will know who we are by 2025.

About The Role

The Global Marketing Director at AltoVita will lead all aspects of marketing, including Brand & Content Marketing, PR, Events, and Account Based Marketing. Reporting directly to the CEO, the Marketing Director will shape the departmental vision, drive lead generation, conversion, and overall revenue growth for the company. They will oversee a team responsible for creating compelling content, managing brand consistency, orchestrating events, and optimising marketing strategies.

This position will report directly to our CEO, Vivi Himmel.

Although AltoVita is a remote company, the successful candidate must be based in or around London and be able to travel into London on a regular basis (once every 1-2 weeks).

What You Will Do

  • Define the overarching marketing vision and develop comprehensive strategies and OKRs for brand, content, events, PR, and account-based marketing.
  • Collaborate cross-functionally to produce diverse content supporting internal teams, customers, sales prospects, and investors, including pitches, blog posts, case studies, white papers, benchmarking surveys, and articles.
  • Drive lead generation, conversion, and revenue growth through innovative marketing initiatives.
  • Develop weekly case studies in collaboration with product, sales, and customer success teams, evaluating their performance and impact on business OKRs.
  • Strategise and execute Account Based Marketing campaigns to target specific segments and drive revenue.
  • Build and nurture relationships with tier-1, national business travel / global mobility journalists and media outlets as well as relevant influencers to amplify visibility
  • Foster advocacy among clients and hospitality operators, expanding AltoVita’s ecosystem.
  • Oversee social media presence to ensure brand consistency and engagement.
  • Conceptualise, manage and oversee all AltoVita events. From inception, to post-event content, social media and PR activities as well as measure the impact to AltoVita’s overall OKRs
  • Manage the marketing budget and meticulously track results of marketing OKRs to enable data-driven key decisions for future initiatives
  • Lead and guide the recruitment process of additional Marketing Team members as needed, and work with the Head of People to create effective onboarding journeys for marketing functions
  • Ensure high performance from the marketing team and nurture the personal growth and development of each individual team member
  • Demonstrate ability to communicate, present, and influence key stakeholders at all levels of an organisation, including executive and C-level
  • Clearly communicate the progress of monthly/quarterly goals to internal and external stakeholders
  • Demonstrate resourcefulness in overcoming challenges and maximising available resources.
  • Attend industry conferences and participate in regular calls and meetings with hospitality operators and clients to understand target audience pain points, develop overall strategic acumen and devise relevant strategy to achieve OKRs

Requirements:

  • 5+ years of comprehensive marketing experience, including brand, content, event, and account-based marketing
  • Proven leadership skills with a track record of driving successful marketing initiatives
  • Experience in online community building and leveraging data analytics for decision-making
  • Strong time management and interpersonal skills
  • Global mindset with the ability to thrive in a fast-paced, entrepreneurial environment
  • Excellent written and verbal communication abilities
  • Comfortable working in a fast-paced, sometimes less structured and entrepreneurial environment

Ways of Working

AltoVita is a fully remote team. Although we have regular touch-points throughout the week, organise off-sites in several locations, trust is essential for us to work effectively as a team. Our founders empower us to make decisions autonomously, and in turn expect that we also empower our direct reports.

Join our Team

AltoVita is the sum of every member of the team. We know that a strong team is a diverse team, and are therefore committed to being an equal opportunity employer, so please bring all of yourself to the interviews and most importantly to our team.

Becoming an AltoVitian means you will benefit from:

  • A team that will always put you first
  • Incredible opportunities for growth and career advancement
  • A fully-remote working environment
  • Wellness benefits and a wellness budget, which can be spent on a range of options including gym memberships, home meal delivery services, mindfulness applications, and many more
  • A work-from-home allowance to get your home-office set up
  • A generous vacation package so you can recharge or explore