Aescape is looking for a highly motivated and skilled Lifecycle Marketing Manager to join our marketing team. This individual will play a critical role in developing and executing lifecycle marketing strategies to drive customer engagement, retention, and loyalty. The ideal candidate will have extensive experience with marketing automation tools and a proven track record of managing and optimizing customer journeys across multiple touchpoints.

This role is based in NYC, with in-office expectations. Reports to the Director, Product Marketing.

Aescape is the NY-based lifestyle robotics company redefining self-care.

We announced the world's first commercially available, fully automated AI-powered massage experience with Equinox in March — and this is only the beginning. We are in a period of rapid growth, launching our category-transforming product throughout 2024 with global leaders in hospitality, wellness, sports and fitness.

Backed by $85M in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we've assembled a team of top talent across connected hardware and fitness from industry giants like Amazon, Apple, Peloton, Tonal, Uber and more to bring people and robotics together for better living.

In less than 48 hours since announcing our launch and partnership, publications like WIRED, Fast Company, Popular Science, Sports Business Journal, Fortune and Now This News have covered our news, with remarkable enthusiasm.

What You’ll Do

As a Lifecycle Marketing Manager at Aescape you will sit across and own:

Strategy Development

• Develop and implement comprehensive lifecycle marketing strategies to nurture and engage both B2C and B2B customers at various stages of their journey, from acquisition to retention and reactivation to upsell.

• Stay up-to-date with industry trends and best practices to continuously enhance lifecycle marketing strategies.

Campaign Management

• Design, build, and optimize multi-channel marketing campaigns, including email, push notifications, in-app messaging, and SMS.

• Plan, execute, and optimize lifecycle marketing campaigns, ensuring timely delivery and alignment with business objectives.

• Conduct A/B tests to continually optimize messaging, creative, and overall campaign performance.

Customer Segmentation

• Create and manage customer segments to deliver highly personalized and relevant messages that drive engagement, conversion, and retention for both B2C and B2B customers.

Performance Analysis

• Analyze campaign performance, customer behavior, and key metrics to identify opportunities for improvement and make data-driven decisions.

Collaboration

• Work closely with cross-functional teams, including product, sales, and customer support, to ensure a seamless customer experience and align marketing efforts with overall business goals.

• Coordinate with B2B sales teams to support lead nurturing and conversion efforts.

Customer Journey Mapping

• Develop and maintain detailed customer journey maps to identify key touchpoints and optimize the customer experience end-to-end for both B2C and B2B customers.

What You’ll Bring

• 3+ years of experience in lifecycle marketing, with a strong emphasis on campaign management and optimization.

• Relevant experience to Aescape: early-stage startup, hardware, software, B2B2C product marketing competency, and/or new-to-market product launches.

• Proficiency in Braze and other marketing automation tools is highly desired.

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Deep understanding of customer segmentation, personalization, and retention strategies.

• Experience in developing and executing B2B lifecycle marketing strategies.

• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.

• Self-starter who can work independently and as part of a cross-functional team in a fast-paced environment.

• Proven ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

What’s In It For You

• Join a trailblazing tech company anticipated to transform the massage industry.

• The chance to make a difference with a product that empowers healthier and happier living.

• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!

• We’ll grow together – your personal and professional growth are equally important.

• An environment that empowers individuals, emboldens teams, and rewards achievement.

• Early stage equity in a company led by serial entrepreneurs with multiple exits.

• Medical, vision, and dental insurance covered by us.

• 401k with 4% company match.

• Unlimited vacation, generous parental leave.

• Working late? Dinner is on us.

• Competitive compensation of $120,000 + bonus and equity.

Begin Your Aescape Career Journey

At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.

YOUR JOURNEY. YOUR AESCAPE.